COMPANY General Assembly (as part of User Experience Design course)
TYPE Digital, UI/UX
BRIEF For our User Experience Design course at General Assembly, students had to work on a capstone project for the entirety of the course. I chose to focus on a medication reminder application that specialized in avoiding side effects and drug interactions. You can check out my prototype here.
Origin of the Name
How I arrived at the problem statement at the center of my app through comprehensive user interviews and organizing my observations.
Defining the goal of the application.
User interviews were distilled into a primary and secondary persona.
Site Map + Feature Priorization
The Journey of the primary and secondary personas.
APX Design Icons
CLIENT The AbleGamers Foundation
TYPE Visual Design
BRIEF The Accessible Player Experiences is a program created by AbleGamers to help game developers learn about making their games accessible to a wide range of people with disabilities. They turned to me for help creating a program of visual icons and a logo. Because accessibility is important for this series, the entire icon set was developed to be readable by those with colorblindness.
Webpage describing each of the APX concepts and their applications.
The APX Checklist
Total collection of Access Patterns.
Total collection of Challenge Patterns.
Many iterations before I arrived at the icons used in the final collections.
CLIENT Edgewell Personal Care
TYPE Branding, Packaging, Print
BRIEF From start to finish, this project required focus on the detail. I was asked to create an international style guide for Personna brand, that highlighted American quality and value. It included packaging and catalog examples. This guide is currently used in markets in Turkey, Australia, Mexico, and other locations.
Every year, we revisit the style guide to update elements and guidelines as trends and demands change.
Spantran Social Media Refresh
CLIENT Spantran: The Evaluation Company
TYPE Branding, Digital, Illustration
BRIEF In this project, the words mattered just as much as the imagery. My ask was to refresh their social media presence with completely original headers across all accounts. This was complemented with a social marketing campaign targeted towards students and immigrants that use famous quotes.
LinkedIn & Twitter Headers
Custom layouts for each social media website.
Seminars, inspirational quotes, and other printed media featured on Spantran’s Instagram.
MorningEval Brand Refresh
CLIENT Morningside Evaluations
TYPE Branding, Print
BRIEF This brand needed a bit of a refresh before an important event. I updated and tweaked their existing logo ahead of upcoming convention appearances. I also created all new convention signage and a brochure.
I’ve designed other people’s invites for years, so when it came time to do my own I wanted to have it all - letterpress, foil, the whole works! I even learned calligraphy to address my invites.
BRIEF When it comes to children’s products, form has to blend with function and fun. That’s how we designed branded packaging for the different licensed HeroClix collections. We worked with licensors such as Wizards of the Coast, DC Comics, etc. HeroClix is WizKids’s proprietary figurines with built-in stats.
Nickelodeon's Comic TMNT Starter Kit
Nickelodeon's Classic TMNT Gravity Feed
Marvel's Civil War Magazine Layouts
Marvel's Civil War Comic Boosters
Marvel's Civil War Gravity Feed
Power Rangers Pins
COMPANY Lineage Studios
TYPE Branding, Packaging, Print
BRIEF Worked closely with Saban to develop premium pins for Power Rangers. Development included creating new graphical assets from the television shows, designing packaging, developing branding, and keeping to style guides.
Master Morpher Set
Morpher featuring the coins of the character, Tommy Oliver, throughout his many incarnations.
Individual Coin Sets
Original team from Mighty Morphin’ Power Rangers.
Shows spot gloss and foil-stamping on packaging.
Squishy Soaps Packaging
CLIENT Horizon Group USA
TYPE Branding, Print
BRIEF Inside the sealed bag of Squishy Soap is everything you need to make shaped, scented soaps. The branding and packaging for this DIY kids line had to be just as fun. So I drew on the kawaii-style for inspiration.
NYU Dining Marketing
CLIENT Aramark at New York University
TYPE Branding, Print, Illustration
BRIEF Here, I got to use my skills as a designer and as an illustrator as I created a range of dining promotions. This 7-year relationship resulted in polished branding for dining halls, many posters and flyers, booklets, menu boards, and more.
Additional Brunch Posters
NYU Map Poster
CW Post Map Poster
Modern Art + Food Poster Series
Special Needs Poster
CLIENTS Various, see descriptions
BRIEF I’ve created logos that stand out for businesses from pierogi shops to real estate firms.
Indie Game Developer
Local Coffee Company
Yacht Service Company
In addition to creating custom illustrations for clients, I also have a lot of fun creating enamel pins and posters in my spare time. You can buy pins and some of my posters at my online store: shop.turnon.red
"Thanks I Hate it" Pin
Devilman Crybaby Pins
The Rectors - Member Logos
Created for Philadelphia-based rockabilly band, The Rectors, for their EP, “Seven Deadly Songs.” Both are based on a member of their band.
Seven Deadly Songs
Full poster illustration for The Rector’s EP.
Sailor Moon Typography Posters
Unwinnable Mass Effect Cover
Cover featuring Commander Shepard for digital magazine, Unwinnable, for May 2018.
Lyrics from my favorite song off iamamiwhoami’s BLUE album